84.Paris • Professional Services
84.Paris: From Idea to Published Article in Hours, Not Days
We built an AI-powered content pipeline for 84.Paris that automates research, outlining, drafting, and publishing — while keeping their creative team in control at every stage. What used to take days of manual production now runs through a managed, semi-automated workflow with human sign-off built into every step.
84.Paris • Professional Services
We built an AI-powered content pipeline for 84.Paris that automates research, outlining, drafting, and publishing — while keeping their creative team in control at every stage. What used to take days of manual production now runs through a managed, semi-automated workflow with human sign-off built into every step.
About 84.Paris
Professional Services
84.Paris is a creative advertising agency founded in 2013 in Paris, producing campaigns across digital, print, TV, outdoor, and social media for global brands including Adidas, BMW, Google, and Nespresso.
Visit 84.ParisWorld-Class Work But Stuck in a Approvals
84.Paris produces campaigns for Adidas, BMW, Google, Nespresso, and a roster of global brands that expect precision. The creative work is sharp. The advertising output is consistently excellent. But the content production behind it — the articles, the thought leadership, the brand storytelling — was stuck in a process that hadn't scaled with the agency.
Every article followed the same manual path: someone writes a brief, someone else researches, a copywriter drafts, rounds of feedback go back and forth over email or Slack, and eventually someone formats and publishes. For a 50-person agency juggling multiple client campaigns simultaneously, this meant content sat in queues. Research got duplicated. Revision cycles stretched across days because feedback was scattered across tools and threads.
The problem wasn't talent — 84.Paris has plenty of that. The problem was that their content workflow consumed time their creative team should have been spending on the work their clients actually hired them for. They needed a way to produce consistent, well-researched content at scale without adding headcount or sacrificing the editorial quality their brand depends on.
From Brief to CMS With Human Oversight at Every Gate
We designed and built a content pipeline that treats every article as a structured workflow, not a loose creative task. The system connects ClickUp, n8n, AI models, and Sanity CMS into a single automated chain — with deliberate review points where the 84.Paris team checks, edits, or redirects the work before it moves forward.
Every article starts as a ClickUp task with defined fields. As the task moves through stages, the pipeline handles each phase automatically: exploring multiple editorial angles, building section-by-section outlines, conducting research with sources linked directly to claims, and drafting in stages that keep the narrative coherent and reviewable. Nothing advances without approval, and nothing publishes without sign-off.
Implementation:
N8N Workflow Orchestration
Automated stage progression triggered by ClickUp task status changes, handling research, outlining, drafting, and publishing as discrete, auditable steps
AI-Powered Research & Drafting
Multiple editorial directions explored before committing to one, with source-backed research and staged drafting that maintains narrative coherence
Human Review Loops At Every Gate
Inline comments trigger precise revisions exactly where feedback was left, images require approval before inclusion, and publishing only happens after explicit sign-off
Deterministic CMS Publishing
Finished content converts into clean, structured blocks that drop directly into Sanity with no manual formatting or copy-pasting
Platform-Agnostic Architecture
The same pipeline intelligence works with Notion, Airtable, WordPress, or Webflow, so 84.Paris isn't locked into any single tool
Tools We Integrated
World-Class Work But Stuck in a Approvals
84.Paris produces campaigns for Adidas, BMW, Google, Nespresso, and a roster of global brands that expect precision. The creative work is sharp. The advertising output is consistently excellent. But the content production behind it — the articles, the thought leadership, the brand storytelling — was stuck in a process that hadn't scaled with the agency.
Every article followed the same manual path: someone writes a brief, someone else researches, a copywriter drafts, rounds of feedback go back and forth over email or Slack, and eventually someone formats and publishes. For a 50-person agency juggling multiple client campaigns simultaneously, this meant content sat in queues. Research got duplicated. Revision cycles stretched across days because feedback was scattered across tools and threads.
The problem wasn't talent — 84.Paris has plenty of that. The problem was that their content workflow consumed time their creative team should have been spending on the work their clients actually hired them for. They needed a way to produce consistent, well-researched content at scale without adding headcount or sacrificing the editorial quality their brand depends on.
Content Workflow Consuming Valuable Resources
Researching Articles Very Time Consuming
Draft Articles Require Sign-off From Multiple Stakeholders
From Brief to CMS With Human Oversight at Every Gate
We designed and built a content pipeline that treats every article as a structured workflow, not a loose creative task. The system connects ClickUp, n8n, AI models, and Sanity CMS into a single automated chain — with deliberate review points where the 84.Paris team checks, edits, or redirects the work before it moves forward.
Every article starts as a ClickUp task with defined fields. As the task moves through stages, the pipeline handles each phase automatically: exploring multiple editorial angles, building section-by-section outlines, conducting research with sources linked directly to claims, and drafting in stages that keep the narrative coherent and reviewable. Nothing advances without approval, and nothing publishes without sign-off.
Implementation:
N8N Workflow Orchestration
Automated stage progression triggered by ClickUp task status changes, handling research, outlining, drafting, and publishing as discrete, auditable steps
AI-Powered Research & Drafting
Multiple editorial directions explored before committing to one, with source-backed research and staged drafting that maintains narrative coherence
Human Review Loops At Every Gate
Inline comments trigger precise revisions exactly where feedback was left, images require approval before inclusion, and publishing only happens after explicit sign-off
Deterministic CMS Publishing
Finished content converts into clean, structured blocks that drop directly into Sanity with no manual formatting or copy-pasting
Platform-Agnostic Architecture
The same pipeline intelligence works with Notion, Airtable, WordPress, or Webflow, so 84.Paris isn't locked into any single tool
Tools We Integrated
SEO-Articles & Thought-Leadership Content At Scale
The immediate impact was speed. Articles that previously took 3–5 days of elapsed time — spread across research, drafting, multiple revision rounds, and manual publishing — now move from brief to CMS-ready draft in a matter of hours. The 84.Paris team still reviews, still edits, still makes the final call. But they're reviewing structured, well-researched drafts instead of starting from blank pages.
The longer-term impact was focus. With the repetitive mechanics of content production handled by the pipeline, the creative team spends their time on the work that actually requires their expertise — refining voice, sharpening angles, and producing the kind of thinking that wins briefs from brands like Adidas and Google. Content throughput increased without adding a single person to the team, and editorial consistency improved because the pipeline enforces the same structured process every time.
Faster Production Time
Articles move from brief to CMS-ready draft in hours instead of 3–5 days of elapsed production time
Fewer Revision Cycles
Inline commenting and targeted reprocessing replaced scattered email feedback loops and full-draft rewrites
Structured CMS
Every article publishes as clean, formatted blocks directly into the CMS — no manual formatting, no copy-paste errors
SEO-Articles & Thought-Leadership Content At Scale
The immediate impact was speed. Articles that previously took 3–5 days of elapsed time — spread across research, drafting, multiple revision rounds, and manual publishing — now move from brief to CMS-ready draft in a matter of hours. The 84.Paris team still reviews, still edits, still makes the final call. But they're reviewing structured, well-researched drafts instead of starting from blank pages.
The longer-term impact was focus. With the repetitive mechanics of content production handled by the pipeline, the creative team spends their time on the work that actually requires their expertise — refining voice, sharpening angles, and producing the kind of thinking that wins briefs from brands like Adidas and Google. Content throughput increased without adding a single person to the team, and editorial consistency improved because the pipeline enforces the same structured process every time.
Faster Production Time
Articles move from brief to CMS-ready draft in hours instead of 3–5 days of elapsed production time
Fewer Revision Cycles
Inline commenting and targeted reprocessing replaced scattered email feedback loops and full-draft rewrites
Structured CMS
Every article publishes as clean, formatted blocks directly into the CMS — no manual formatting, no copy-paste errors
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