[ CRM AUDIT / HUBSPOT ]

Your HubSpot portal is quietly leaking deals.

We connect via a read-only private app and run our own audit engine across every property, pipeline, workflow and list — then hand you a prioritised roadmap. Nothing changed without your say-so.

Read-only by defaultConnect via scoped OAuth100% reversible
scattered · unaudited
structured · governed
[ 01 / SOUND FAMILIAR ]

The mess accrues one property at a time.

Every HubSpot portal drifts. Nobody sets out to build a swamp — it accretes through good intentions, departed admins, and integrations that never got cleaned up. If any of this rings true, an audit will pay for itself.

Property sprawl

Hundreds of custom properties, half of them at 0% fill rate.

Cost · Reps can't find the field that matters; nobody trusts the data.

Picklist fragmentation

'USA', 'United States' and 'U.S.' all live in the same dropdown.

Cost · Every report built on that field is silently wrong.

Workflow spaghetti

Overlapping enrollment triggers, re-enrollment loops, orphaned workflows.

Cost · Contacts get double-messaged; automation fights itself.

Lifecycle conflicts

Lifecycle stage set manually here, by workflow there.

Cost · Customers flip back to 'Lead'; the funnel stops meaning anything.

Duplicate records

Duplicate contacts and companies — and deals aren't deduped at all.

Cost · Inflated counts, split history, wrong owner on the deal.

Marketing-contact bloat

Hard-bounced and unengaged contacts still flagged as marketing.

Cost · You're paying for a tier you don't need.

[ 02 / WHAT WE AUDIT ]

Every corner of the portal. Nothing skipped.

We walk your HubSpot account hub by hub. Select a surface to see exactly what the audit inspects and the problems it typically surfaces.

Objects & Properties

Standard & custom objects, the whole property layer.

What we inspect

  • Fill-rate analysis across every property (orphaned 0%-fill fields)
  • Near-duplicate & redundant properties, deprecated-integration leftovers
  • Field types — free-text where a dropdown belongs, dates stored as text
  • Property groups, calculated & rollup properties with broken references
  • Custom object sprawl and unlabeled association labels

What it surfaces

Schema sprawl, orphaned properties, and picklist fragmentation that quietly breaks reporting.

[ 03 / HOW IT WORKS ]

Audit → Fix → Future strategy.

A repeatable, transparent pipeline. You see every step, approve every change, and can reverse anything.

  1. 01
    Connect

    Read-only, scoped access

    You install a HubSpot private app with read scopes only. Discovery never requests write access. Revoke it any time, in one click.

  2. 02
    Snapshot

    Point-in-time baseline

    Before anything else we capture a full inventory — objects, properties, workflows, lists — as a timestamped baseline you keep. This is your undo button.

  3. 03
    Analyse

    Our engine walks every component

    Our own audit engine systematically inspects every property, pipeline, workflow and integration — quantifying fill rates, duplicates, fragmentation and automation health.

  4. 04
    Report

    Findings + Health Score

    You get a categorised findings report with a CRM Health Score and sub-scores, plus the evidence behind every finding — fill-rate tables, duplicate counts, dependency maps.

  5. 05
    Remediate

    Staged, reversible fixes

    Each fix is proposed, approved, applied in a controlled batch, and logged. We archive over delete and merge with primary-record rules. Nothing changes silently.

  6. 06
    Architect

    Future-state roadmap

    A forward architecture and governance plan — naming conventions, field-creation discipline, an audit cadence — so the portal stays clean long after we've handed it back.

[ 04 / TRUST ]

Read-only by default. Reversible by design.

You're handing us access to the system your revenue runs on. We treat that the way you'd want us to.

Scoped, revocable access

A least-privilege private app you authorise and can revoke instantly. The analysis phase requests read scopes only.

Snapshot before any change

A full, timestamped baseline of your data model and records is captured before a single change is proposed.

Archive, never destroy

We archive over delete and merge with primary-record-wins rules. Where a sandbox exists, we validate there first.

Every action logged

Every change is recorded with before/after values, timestamp and actor — mirroring HubSpot's own audit trail. You can see and revert.

[ 05 / THE TECHNIQUE ]

We don't just click through the UI.

A consultant clicking around Settings sees a fraction of the portal and forgets it by lunch. We connect via the API and run our own purpose-built audit engine that walks every object, quantifies every problem, and works through the best fix. Depth and consistency a manual review can't match.

  • Systematic coverage — every property, workflow and list, not a sampled spot-check
  • Quantified, not vibes — fill rate, duplicate rate, fragmentation, automation health as hard numbers
  • Consolidation logic — which fields to merge, which to archive, which picklist values to standardise
  • Reproducible — re-run the audit after remediation to prove the score moved
1,412
Properties inspected
214
Workflows mapped
100%
Data points scored
elemra-audit — read-only
$ elemra-audit connect --portal hubspot --scope read
✓ authorised · read-only · 1,412 properties discovered
→ scanning objects .................. contacts, companies, deals, tickets
→ fill-rate analysis ................ 612 properties < 1% populated
→ picklist fragmentation ............ 'country': 41 distinct values
→ workflow graph .................... 214 active · 17 loops · 9 orphaned
→ dedup pass ........................ 2,830 duplicate contacts clustered
✓ health score computed · report ready
[ 06 / WHAT YOU GET ]

A premium audit, not a PDF checklist.

Everything is evidence-backed and prioritised by impact × effort, so you know what to fix first — whether you do it yourself or hand it to us.

Findings report

Every issue categorised by area and severity, with the evidence behind it — fill-rate tables, duplicate counts, workflow dependency maps.

CRM Health Score

One headline number plus per-dimension sub-scores, so you get a verdict and a breakdown you can track over time.

Prioritised remediation plan

A ranked backlog — quick wins vs structural fixes — each with a specific recommended action.

Future-state roadmap

The forward architecture and governance model that keeps the portal clean after the cleanup.

61/ 100

CRM Health Score

Illustrative. Your score is computed live from your own portal.

  • Data model48
  • Automation55
  • Data quality62
  • Pipeline hygiene71
  • Reporting68
[ 07 / OUTCOMES ]

What a clean portal actually buys you.

The point isn't a tidy database. It's a system your team trusts and your pipeline runs on.

Reporting you can run on

Standardised picklists and consistent lifecycle mean dashboards leadership can actually trust.

A faster-moving pipeline

Fewer stuck deals, accurate stage probabilities, cleaner forecasting.

Automation that behaves

No loops, no spaghetti, no silent failures — workflows that match the real process.

Better lead capture & routing

Forms mapped correctly, rotation working, no leads falling through the cracks.

One record per customer

Deduplicated, standardised data your reps trust at the point of work.

Cost under control

Marketing-contact bloat trimmed so you're not paying for a tier you don't use.

[ 08 / STRAIGHT ANSWERS ]

The questions every admin asks.

It depends on your HubSpot plan and the size of your portal — the number of objects, properties, workflows and integrations all factor in. We confirm the price on the initial scoping call, before any work starts. If you then want us to implement the fixes, that's a separate engagement — but you own the roadmap either way.

A HubSpot private app with read-only scopes for the discovery phase. You install it, you can see exactly what it can touch, and you can revoke it in one click. We never request write access to analyse.

The analysis is read-only and rate-limit-aware, so it never degrades your instance. Nothing is changed during discovery. If you later approve fixes, each one is snapshotted, staged, logged and reversible.

Perfect — that's what the prioritised roadmap is for. It's specific enough for your admin to action directly. Hire us only if you'd rather we did the heavy lifting.

All of them. The audit adapts to what your subscription exposes — the deeper analysis (custom objects, sandboxes, Data Quality Studio) simply lights up on the tiers that include it.

It depends on the size and complexity of your portal. A thorough audit of a real portal is proper work — we'll give you a clear timeframe on the scoping call, then walk you through the findings before you decide what happens next.

[ 09 / START HERE ]

See what's really in your HubSpot portal.

Book a short scoping call. We'll walk through your portal, agree the scope and price, and schedule your audit from there.

Request your audit

Read-only access · nothing changed without approval · revoke any time.